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Ultra Violet Lookbook

January 04, 2018

Happy 2018! From faux fur to fancy frocks to tasteful accessories, find out how to wear Ultra Violet, Pantone’s hot new Color of the Year, and make a stylish statement. 

Color of the Year 2018 Ultra Violet.

Cocktail Dress

Perfect for a winter wedding or an evening out, a classy cocktail dress in a deep purple looks sophisticated and modern. Trendy details like lace, cutouts, and bell sleeves make this look stand out.

Woman wearing dark purple cocktail dress.

Puffer Jacket

Why not rock hot Ultra Violet with a comfy puffer jacket? It will brighten up even the most dismal winter day...

Bright purple puffer jacket with neon yellow zipper detail.

Cozy Sweater

Warm up to moody purple tones this season with a soft sweater. From rich eggplant shades to gorgeous grape tones to bright galactic hues, pick your favorite purple and snuggle up!

Mature woman wearing vivid purple sweater and holding umbrella.

Haute Handbag

Does wearing vivid purple make you, well, a little nervous? Fear not — you can still hop on the Ultra Violet trend train with a haute purple handbag. Subtle yet stylish, a handbag is a great way to add a dash of Ultra Violet to your look.

Purple snakeskin handbag.

Simple Scarf

Or, try elevating your outfit with a simple purple scarf. We love chunky knits and patterns like plaid and florals; purple petals work especially well for wintertime.

Woman wearing purple knit scarf in winter.

Funky Faux Fur

Alternatively, are you more of a daring fashionista? A glamorous faux fur coat or funky jacket in vivacious violet is our pick for you. You’ll look (and feel) like rockstar...

Woman wearing purple faux fur coat.

Bold Cold Weather Accessories

Is there a snow storm coming your way? Or are you planning a ski trip to the mountains? Why not deck yourself out in Ultra Violet (and ultra-warm) cold weather accessories? A knit pompom hat, coat, and gloves in enigmatic purples will make you look super chic from head-to-toe in the snow.

Woman wearing purple winter outfit in the snow.

Moody Makeup

Dramatic purple shades are taking over the beauty world as well. For a pop of purple, choose a glitzy Ultra Violet eyeshadow and start turning some heads...

Purple eye makeup.


Lastly, try vamping up your activewear with new Ultra Violet sneakers, an athletic top, or a pair of cute leggings. Wearing energetic purples to the gym will boost your mood and make your workouts more fun.

Woman wearing purple activewear while exercising.

Start your style off right this year in Ultra Violet. Provocative purples are here to stay, so embrace this new trend and let your fashion sense flourish!